Privacy Policy
Your trust matters. This policy explains how Fine Liquor collects, uses, and safeguards any information you share with us.
Last updated: June 1, 2026
Information We Collect
When you visit Fine Liquor in person, browse our website, or contact us through our online form, we may collect the following types of information:
- Contact details: Name, phone number, and email address when you submit a message through our contact form.
- Age verification: We are legally required to verify that all customers purchasing alcohol, tobacco, or tobacco-related products are at least 21 years of age. Valid government-issued identification is required for every such purchase.
- Usage data: Anonymous browsing information such as pages visited, time spent on site, and device type — collected automatically through standard web analytics.
How We Use Your Information
We only use the information we collect for legitimate business purposes:
- To respond to inquiries, questions, or feedback submitted through our contact form.
- To comply with federal, state, and local laws governing the sale of alcoholic beverages and tobacco products.
- To improve our website experience and understand which products or content visitors find most useful.
- To send occasional updates about new arrivals, promotions, or store events — only if you have explicitly opted in to receive such communications.
How We Protect Your Information
We take reasonable precautions to protect your personal information. Our website uses industry-standard security measures, and we do not store sensitive payment information on our servers. Age verification records are maintained in compliance with legal requirements and are accessible only to authorized personnel.
We do not sell, trade, or rent your personal information to third parties. We may share information only when required by law, such as complying with a subpoena or similar legal process.
Cookies & Tracking
Our website may use cookies and similar technologies to enhance your browsing experience. These are small data files stored on your device that help us understand how visitors interact with our site. You can disable cookies through your browser settings, though this may affect certain features of the website.
Third-Party Services
We may use trusted third-party services to help operate our website and business, such as analytics providers and email communication platforms. These services have their own privacy policies and are contractually bound to handle your data responsibly and only for the purposes we specify.
Your Rights & Choices
You have the right to:
- Request access to the personal information we hold about you.
- Request correction or deletion of your personal information.
- Opt out of any marketing communications at any time.
- Ask questions about this privacy policy or our data practices.
To exercise any of these rights, please contact us using the information on our Contact page.
Age Restriction & Legal Compliance
This website and our physical store are intended for individuals aged 21 and older. By using this site, you confirm that you are of legal drinking age in your jurisdiction. We reserve the right to request proof of age at any time, both online and in-store.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Privacy Policy or how we handle your data, please reach out to us:
Fine Liquor
2531 West Prairie Street, Denton, TX 76201
Phone: (940) 218-1750
Hours: Monday – Saturday, 10:00 AM – 9:00 PM
